If there is any indication of how much of a failure our Singapore education system is, one of it has to be a conversation I just had with a client during a meeting.
Her : "I'm not sure if our selection of The Star (the leading English newspaper in Malaysia) is appropriate for the campaign. Would Sin Chew (The leading cheena paper) have a better reach?"
Me : "Well, the circulation is quite close, but you have to consider your target audience. Since your brand is looking to hit the English-speaking market, The Star would be a better choice, because you don't just restrict yourself to reaching out to the Chinese market only. There are the English-educated Malays and Indians you can target as well."
Her : "Oh I see... but majority of the population in Malaysia is Chinese right?"
Me : "Er... no?"
Oh My Fucking God. How on fucking earth can anyone think the majority race in MALAYSIA is ...
I was speechless for like 10 seconds and my colleague had to cover for me.
Seriously. WTF
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